Unveiling Social Media Trends in Pakistan: A Yearlong Analysis of Platform Engagement and User Behavior

Abstract

This from November 2022 to November 2023, focusing on major platforms like   research explores the evolving dynamics of social media engagement in Pakistan.  Facebook, Twitter, YouTube, and Instagram, as well as niche platforms such as Pinterest, LinkedIn, Reddit, and VKontakte. Utilizing data from Statcounter Global Stats, the study provides a comprehensive analysis of engagement trends across these platforms. Key findings reveal a gradual decline in Facebook engagement, significant fluctuations in Twitter activity, a surge in YouTube usage, and varied engagement levels on Instagram. The research highlights the implications of these trends for digital marketers, businesses, and content creators, emphasizing the need for adaptive strategies that align with shifting user preferences and emerging content trends. The insights gained from this analysis offer valuable guidance for optimizing social media strategies and navigating the complex digital landscape in Pakistan.