The Evolution of Development Communication Moving Beyond Traditional Paradigms towards Genuine Discourse

Abstract

The study explores the concept of development communication, which has categorized nations  as  either  developed  or  underdeveloped  since  the  conclusion  of second  world war.  Communication  was  utilized  as  a  tool  for  development  in  both  theoretical discussions and   practical   applications.   These   concepts   have   undergone   development. However,  the  notion  that  individuals  may  be  influenced  to  modify  their  behavior  in  order  to imitate  the  practices  of  Western  industrialized  nations  continues  to  persist  in  the  mindset  of "development"  agents.  The  paper  promotes  a  methodology  in  which  genuine  discourse  is included  into  the  process  of  growth.  True  dialogue  in  this  perspective  is  simultaneously dialectical and dialogical, allowing for the inclusion of both intellectual and emotional aspects.